King Car Food Industrial Co.

Today we took a tour of King Car Industrial Food Company in Chung-Li

First we watched a short video about the company and each division.

King Car Group Consist of six major divisons:

• King Car Food Industrial Co.
• Chu Chen Industrial
• King Car Biotechnology
• King Car Logistics
• Mr. Brown Coffee Industrial Co.
• King Car Education Foundation

The company is evolving to meet the average customers needs such as whiskey, beauty & soap. King Car's main goal is to produce the best products for their customers to improve their daily diet and overall quality of life.

We mainly focused on the quality aspects of the company during todays tour. Liu Hsin-Li, a recent CYCU graduate in Industrial engineering, was our guide today. He oversees quality control at the Chung-Li plant. King Car is focused on the efficiency and quality of their products. Everything from employee training to the use of automated systems and aseptic filling techniqueto are needed in order to achieve quality control. King Car is ISO and GMP certified meeting quality standards in Taiwan and worldwide. King Car has an overall gross profit of $200 Million US Dollars per year. The Chung-Li factory that we visited today contributes about $100 Million US dollars!

Mr. Brown Coffee is King Car's #1 product!

• Mr. Brown original coffee: holds 70% in the Taiwan market
• The raw materials (ie coffee beans) come from Indonesia & Brazil
• The US is the largest country King Car exports to. Mr. Coffee is the #1 product that is exported
• Currently the Mr. Brown brand is focused on marketing to area convenience stores

Presenting Mr. Liu Hsin-Li with gifts from CYCU